Guardian - Values and beliefs
Active Audiences may consume newspapers because of the uses and gratification theory, this is because the newspapers may provide set types of entertainment to the reader e.g people who enjoy reading about politics would like a broadsheet. People also may read newspapers as a source of escapism to show people a different understanding of other sources of media to allow people to gain things such as information on what is happening with the government issues such as Brexit to keep awareness of the main issues faced and allow them to debate their perspectives with each other.
HOW MUCH CONTROL DO OWNERS HAVE?
Newspapers are not owned by a conglomerate instead owned by individuals who are rich
Owners are not expected to interfere obviously with the newspaper. Doing this would destroy the newspapers creditability.
Editors who are interviewed frequently in the media (such as on sky News or BBC) always deny that their owner appoints the editor and they have similar views to that of the owner.
The Scott trust owns the Guardian/Observer
The Scott trust exist to:
. Ensure the editorial independence of Newspapers
. Appoint their editors
. Ensure the newspapers continue their liberal traditions and do not affiliate to any political party
. Promote the cause of freedom of the press = ANYONE must be free to set up a newspaper and newspapers must not be censored or controlled by the government. This allows for democratic freedom of speech and expression
SCOTT TRUST VALUES AND BELIEFS
. Liberal values as the are owned y the Scott Trust whose job is to ensure that newspapers are independent and liberal
. The target audience are middle class 'progressives' who read the newspaper for its liberal viewpoint
. They celebrate and cover stories of different genders, races, ethnicities and sexualities again showing they are liberal
. Liberal values: tolerance, fairness and progress trough media language which makes it mainstream
. Collaborate with readers and others to have greater impact
. Report fairly on people as well as power and fins things out
These are what representations would look like:
. Believes in the rights of each individual (human rights)
. That all individuals are of equal worth (democracy)
. All people of the world are of equal worth
. Promote democracy (equality) and human rights
. Celebrate individuality, diversity, tolerance and allowing opposing points of view
. Care for people no matter what in the world they live in (internationally)
. Be open-minded about change
How does the Guardian/Observer reflect the Scott trust values?
The Guardian reflects the Scott trust values through the use of promoting democracy and the human rights of others tone entitled to their own opinion. People can individually diversify as well within this as the Guardian allow an open minded representation of liberal view points by providing both left wing and right wing values
such as races, ethnicities etc. They do this to promote freedom of people and their basic human rights.
How is the guardian funded is there a paywall why or why not?
The Guardian is funded through its use of advertisements of the papers and do not use a paywall for their stories as they want everybody to be able to access their news no matter what race ethnicity and amount of money they have and want all journalism to be accessible through all ways. However is also funded by contributors who pay weekly monthly or annually to support the guardian and allows them to produce quality papers (also known as subscribers)
How has the paper responded to the decline in newspaper sales?
The Guardian has adapted to the decline in newspapers sales by putting their papers online for free for everyone to see, this gives The Guardian publicity and a good reputation as being free and reliable this leading to the sales in newspapers decreasing becoming null and void as they would make the money back off of contributors to the paper online. They also use online social media to interact with their fans and inform them of any news in the UK as well as on their mobile apps and use the internet to access their site.
What might be the effects of the ownership on the paper's content?
The Guardian is owned by the Scott Trust which has different values that the Guardian has to reflect these values such as the independence the writers have and are a liberal paper who do not side with any political view and promote the cause of freedom of press. This means that the content within the paper is solely based on the freedom of speech that people have over news and is not based on the political sides of stories and events such as Brexit with Labour and Conservatives. The content would also include multiculturalism within its paper as they are liberal and would promote fairness through media language and even have debates on the website about news which they may put in the papers to show how fair and liberal their paper is also showing how much their readers opinions mean to them.
HOW MUCH CONTROL DO OWNERS HAVE?
Newspapers are not owned by a conglomerate instead owned by individuals who are rich
Owners are not expected to interfere obviously with the newspaper. Doing this would destroy the newspapers creditability.
Editors who are interviewed frequently in the media (such as on sky News or BBC) always deny that their owner appoints the editor and they have similar views to that of the owner.
The Scott trust owns the Guardian/Observer
The Scott trust exist to:
. Ensure the editorial independence of Newspapers
. Appoint their editors
. Ensure the newspapers continue their liberal traditions and do not affiliate to any political party
. Promote the cause of freedom of the press = ANYONE must be free to set up a newspaper and newspapers must not be censored or controlled by the government. This allows for democratic freedom of speech and expression
SCOTT TRUST VALUES AND BELIEFS
. Liberal values as the are owned y the Scott Trust whose job is to ensure that newspapers are independent and liberal
. The target audience are middle class 'progressives' who read the newspaper for its liberal viewpoint
. They celebrate and cover stories of different genders, races, ethnicities and sexualities again showing they are liberal
. Liberal values: tolerance, fairness and progress trough media language which makes it mainstream
. Collaborate with readers and others to have greater impact
. Report fairly on people as well as power and fins things out
These are what representations would look like:
. Believes in the rights of each individual (human rights)
. That all individuals are of equal worth (democracy)
. All people of the world are of equal worth
. Promote democracy (equality) and human rights
. Celebrate individuality, diversity, tolerance and allowing opposing points of view
. Care for people no matter what in the world they live in (internationally)
. Be open-minded about change
How does the Guardian/Observer reflect the Scott trust values?
The Guardian reflects the Scott trust values through the use of promoting democracy and the human rights of others tone entitled to their own opinion. People can individually diversify as well within this as the Guardian allow an open minded representation of liberal view points by providing both left wing and right wing values
such as races, ethnicities etc. They do this to promote freedom of people and their basic human rights.
How is the guardian funded is there a paywall why or why not?
The Guardian is funded through its use of advertisements of the papers and do not use a paywall for their stories as they want everybody to be able to access their news no matter what race ethnicity and amount of money they have and want all journalism to be accessible through all ways. However is also funded by contributors who pay weekly monthly or annually to support the guardian and allows them to produce quality papers (also known as subscribers)
How has the paper responded to the decline in newspaper sales?
The Guardian has adapted to the decline in newspapers sales by putting their papers online for free for everyone to see, this gives The Guardian publicity and a good reputation as being free and reliable this leading to the sales in newspapers decreasing becoming null and void as they would make the money back off of contributors to the paper online. They also use online social media to interact with their fans and inform them of any news in the UK as well as on their mobile apps and use the internet to access their site.
What might be the effects of the ownership on the paper's content?
The Guardian is owned by the Scott Trust which has different values that the Guardian has to reflect these values such as the independence the writers have and are a liberal paper who do not side with any political view and promote the cause of freedom of press. This means that the content within the paper is solely based on the freedom of speech that people have over news and is not based on the political sides of stories and events such as Brexit with Labour and Conservatives. The content would also include multiculturalism within its paper as they are liberal and would promote fairness through media language and even have debates on the website about news which they may put in the papers to show how fair and liberal their paper is also showing how much their readers opinions mean to them.
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