News

4 SET TEXTS 1. The Observer Online - www.theguardian.com /observer 2. Social and participatory media – T he ‘comment is free’ website  https:// www.theguardian.com / uk / commentisfree 3. The Guardian Twitter feed https:// twitter.com /guardian 4. The Guardian Instagram feed https:// www.instagram.com /guardian/ An online presence makes it a possible economic future for news organisations, by monetising online content through voluntary donations and membership. Monetising – Earning revenue from a business Why do Newspapers try and avoid going online? You can access a newspaper online for free which means they will not make any money whereas an actual paper will fund  FUNDING : The Guardian online, The Guardian social media & Observer Magazine  Contributor, members, subscriptions and donators: The Guardian/Observer are currently experimenting with this model to pr...

What stories are present? Showing Theresa may to be able to deal with issues in society and don't have a personal view as they have liberal views. Shows american news to follow the celebration of other countries that the Scott Trust values entice, however saying that the US government are a joke and we are better. The story of the women from the me two campaign as it is very relevant in todays society and inform their viewers and be inclosed of all genders and mediated it to challenge the stereotype of weaker women and for them to be strong.  What issues are presented?  Sexism and feminism are mainly issues as they believe everyone should equal and have the right to be able to know what is going on in the world  Who is present? who is absent? Old people are absent on the front cover however is targeted at them as an audience  and also celebrates other races and cultures as wee see a black footballer shown  on the cover as well....

It is not possible for media to present the world as it really is because the media constructs meaning about the world  Media makes (in this case journalists) manage or mediate what is really there  The observer house style The newspaper changed its format on the 15th January 2018. It was previously known as the Berliner size (smaller than a broadsheet, bigger than tabloid) and then re-launched into a tabloid. Berliner format = old look of the paper not new one BERLIN STYLE: •  Typography: Sans Serif font with rounded ends and in black. This is a simple font and bold. This fit in with the newspaper being liberal and for ‘progressives’. Formal and serious, which was associated with ‘quality’ newspapers. Mixture of bold and non bold fonts throughout to connote a combination of tradition and modernity. • Body copy was written in a serif font, making it easy to read and traditional for  newspapers. • Colour: House colour linked to the brand ...

Personal Identity - Customisable – you can follow whichever sections of the Guardian appeal to you most on twitter.   Personal relationships – ‘comment is free’ section, facebook   profile for Guardian Opinion & use of speech bubble on website Information – news, fact-based. Mixture of hard and soft news to appeal to a wide audience. Entertainment – there is ‘entertainment’ news, lifestyle, people may read to ‘pass the time’ USE FOR HOMEWORK ^^^ Appeals to all people with the use of 'we' in the second picture and the first shows equality even beyond our country 

Readership - The total number of people who read a publication  Circulation - The number of Newspaper copies that are distributed to newsagents and news stands on an average day  Hard News - political news  government related Soft News - Drama, social gossip etc Within newspapers there is a sport section that is very masculine and appeals to male sports fans and is male dominated where as the online version only has a 2/3rds section that is sport based   The cultural section is a whole section appealing to younger audiences and culture driven readers.  There is the news review section that is hard news mixed in with opinion pieces which appeals to the news hungry reader who want to find out info and know what is going on in the world.  The final target audience is the magazine within the observer the observer weekly containing its of lifetime style such as fashion and advice on sex ...

Active Audiences may consume newspapers because of the uses and gratification theory, this is because the newspapers may provide set types of entertainment to the reader e.g people who enjoy reading about politics would like a broadsheet. People also may read newspapers as a source of escapism to show people a different understanding of other sources of media to allow people to gain things such as information on what is happening with the government issues such as Brexit to keep awareness of the main issues faced and allow them to debate their perspectives with each other. HOW MUCH CONTROL DO OWNERS HAVE? Newspapers are not owned by a conglomerate instead owned by individuals who are rich Owners are not expected to interfere obviously with the newspaper. Doing this would destroy the newspapers creditability. Editors who are interviewed frequently in the media (such as on sky News or BBC) always deny that their owner appoints the editor and they have similar views ...