Language of print Guardian
It is not possible for media to present the world as it really is because the media constructs meaning about the world
Media makes (in this case journalists) manage or mediate what is really there
The observer house style
The newspaper changed its format on the 15th January 2018. It was previously known as the Berliner size (smaller than a broadsheet, bigger than tabloid) and then re-launched into a tabloid.
Berliner format = old look of the paper not new one
BERLIN STYLE:
• Typography: Sans Serif font with rounded ends and in black. This is a simple font and bold. This fit in with the newspaper being liberal and for ‘progressives’.
Formal and serious, which was associated with ‘quality’ newspapers.
Mixture of bold and non bold fonts throughout to connote a combination of tradition
and modernity.
Media makes (in this case journalists) manage or mediate what is really there
The observer house style
The newspaper changed its format on the 15th January 2018. It was previously known as the Berliner size (smaller than a broadsheet, bigger than tabloid) and then re-launched into a tabloid.
Berliner format = old look of the paper not new one
BERLIN STYLE:
• Typography: Sans Serif font with rounded ends and in black. This is a simple font and bold. This fit in with the newspaper being liberal and for ‘progressives’.
Formal and serious, which was associated with ‘quality’ newspapers.
Mixture of bold and non bold fonts throughout to connote a combination of tradition
and modernity.
• Body copy was
written in a serif font, making it easy to read and traditional for newspapers.
• Colour: House colour
linked to the brand -a Grey-blue.
Different colours branded different sections.
Different colours branded different sections.
Images: Uses
full colour photography, which brings variety and visual interest. Most images
are of politicians, celebrities and ordinary people. Some are close ups, most
are mid or long shots to connote a news orientation.
Use of Language:
Headlines
are written in a journalistic style (newsy), but are formal. Skyboxes
informal tone, more personal and helpful.
Values: Liberal
values: tolerance, fairness and progress through media language, which makes it
mainstream.
It’s
designed to connote that the newspaper is packed full of news, which celebrates
the value of information.
Layout - Images used are dominant over the body tex to get the readers attention to follow onto the headline and cause the reader to read on Symmetrical layout to provide neatness for a reader to digest. In ordered layout to present a formal layout of the newspaper article. Use of ZED technique on the front cover.
Typography - Bold font style of the masthead use of serif font to be elegant and bold to present themselves as a formal and smart article and reflects the target audience of an ABC1 target audience. Uses different colours to draw readers attention to the skybox. Body copy is small and conventional to newspapers and uses a simple font used to read easily.
Language uses - Formal to ideal to your target audience, mode of adress is direct adress to speak directly to the reader and make them feel involved
Images - About the me two campaign and not about May, to link them together and manipulate them. Images on skybox link with politics and links to the Scott trusts values. The chefs used are very influential so the recipes will be fancy o appeal to the target audience no manipulation of image to show realism and allow audience to relate to them.
Graphics and colour - Black font style to show formality and purple skybox is neutral to show their liberal beliefs of the newspaper and yellow on specific words connotes the brightness on specific words and happiness allowing the views to be represented.
Most images are presented to mediate and fit in with the stories
Typography - Bold font style of the masthead use of serif font to be elegant and bold to present themselves as a formal and smart article and reflects the target audience of an ABC1 target audience. Uses different colours to draw readers attention to the skybox. Body copy is small and conventional to newspapers and uses a simple font used to read easily.
Language uses - Formal to ideal to your target audience, mode of adress is direct adress to speak directly to the reader and make them feel involved
Images - About the me two campaign and not about May, to link them together and manipulate them. Images on skybox link with politics and links to the Scott trusts values. The chefs used are very influential so the recipes will be fancy o appeal to the target audience no manipulation of image to show realism and allow audience to relate to them.
Graphics and colour - Black font style to show formality and purple skybox is neutral to show their liberal beliefs of the newspaper and yellow on specific words connotes the brightness on specific words and happiness allowing the views to be represented.
Most images are presented to mediate and fit in with the stories
How do the
stories reflect the contexts of the 21st century?
1.Identify one
story from the contemporary covers that reflects Britain as a multicultural
society.
On the first newspaper you can see a black english footballer player (raheem sterling) on the front cover showing how all cultures can make it big in england
On the second newspaper Megan and harry shows how two people form different ethnicities and cultures can be together in the UK there is also a contrast of black and white to show multiculturalism within society
2.Identify one
story and one journalist from the contemporary covers that reflects a feminist
society.
On the first newspaper Theresa May's quote showes the importance of her role in contemporary british society
On the second newspaper The article is mainly focused on Megan and how she will never forget her day talking mostly about megan.
3.Identify an
element from the contemporary covers that reflects a consumerism society.
On the second newspaper it says on the bottom right saying summer shop special to reflect their consumerism society
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